AI development creates great opportunities in the technology domain. However, there have always been concerns regarding the ethics of AI and machine learning. A great example is the legendary film “Terminator” showing a vicious AI system eliminating humankind. Surely, such dangers of AI-driven technologies are very exaggerated. Still, there are many security and ethics concerns regarding AI development. That’s why AI software development teams should focus on ethical practices while creating machine learning models. This article provides a deeper insight into the ethics of AI software development. It outlines the main reasons to keep the AI development process ethical. In this article, we will also provide a list of best practices supporting AI software development ethics.  

What does ethics in software development entail?

While ethics is a rather broad concept, more and more digital organizations dive into its aspects. Ethical software development practices are no longer optional but integral to the success and reputation of organizations. The most common ethical considerations are inclusiveness, sustainability, privacy, and fairness.

Inclusiveness is a critical factor in terms of user experience. This means that a particular app, whether AI-driven or not, can be used by different user groups. This includes people with disabilities or limited understanding of technology solutions.

Sustainability is another important factor related to the environmental impact of software. Usually, it goes about the use of resources required for building and running an AI app.

Privacy is a security-centric concern. After all, AI-driven apps process large volumes of data, which may include sensitive and private information.

Finally, fairness addresses the quality and the fairness of decisions and results provided by AI models. This factor implies the importance of their continuous training. All these factors are very important, and there are many reasons to take them into account while developing AI-driven software. 

Why is it important to keep AI software development ethical?

The ethical side of software development is often underestimated. However, there is a strong demand for inclusive, secure, and ethical-by-its-purpose software. All these demands are also relevant to AI software development. So, here is the list of basic reasons to keep AI software ethical: 

  • Impact on society. AI systems impact communities and society at large in profound ways. Such technologies are deployed in critical domains, such as finance and criminal justice. This means that it is essential to pay attention to fairness, transparency, accountability, and privacy of such applications. Only in this case, AI systems will promote well-being and value for individuals and communities. 
  • Trust and confidence. Ethical AI development fosters trust and confidence among users, stakeholders, and the public. Building trust in AI requires a commitment to ethical principles and practices throughout the AI development lifecycle. If a software development team follows such principles, it automatically boosts the reputation of its product. 
  • Risk mitigation and compliance. Ethical AI development helps mitigate security risks associated with AI technologies. The list of such consequences may be broad and include such problems as algorithmic bias, data privacy breaches, and unintended consequences. By proactively addressing ethical considerations, organizations can identify and mitigate risks early in the development process. This will secure them from financial losses, legal issues, and reputational damage. 
  • Sustainability principles. Ethical AI development contributes to the long-term sustainability and responsible use of AI technologies. The excessive use of computing resources and hardware may contribute to environmental pollution. Meanwhile, by following sustainability principles, companies can save costs and foster a culture of sustainable responsibility. This benefits our society as a whole and brings the company reputational benefits. 

Best practices for responsible AI development

Now let’s proceed with a slew of best practices supporting ethical AI app development. Here it goes more about development philosophy rather than specific technical practices. Your AI software development team should understand the meaning of ethical software development, its value, and its main challenges. Once you raise ethical awareness across the team, appropriate technical approaches will start emerging. This chapter outlines the key activities in a structured order. By following them, AI development teams keep ethical standards high and avoid many threats. 

Outline the core ethical principles

Begin by establishing clear ethical principles and guidelines that guide the development and deployment of AI systems. Focus on general ethical values, such as fairness, transparency, accountability, privacy, and respect for human rights. Also, define work ethical principles specific to your team or business. Make sure to document all these principles and store them in a place accessible to all your team members. Also, remember to communicate these principles to all stakeholders involved in the AI development process. 

Run ethical impact assessment

Before embarking on AI software development projects, conduct ethical impact assessments. This activity will help you identify potential ethical risks and implications. Review your AI development approach from various perspectives, including social, cultural, economic, and environmental impact. If needed, ask domain specialists for additional consultations on the topics. After identifying all the risks, develop strategies that will help you address ethical concerns. 

Ensure data privacy

Protecting sensitive data is one of the biggest ethical concerns in AI software development. Companies that fail to keep their data storage safe may be liable or fined according to various regulations, such as HIPAA and GDPR. Make sure to identify the most sensitive AI app touchpoints. To solve these security challenges, encrypt sensitive data, implement access controls, and develop secure data management policies for your teams. 

Address algorithmic bias and discrimination

Address the issues of algorithmic bias and discrimination by designing AI systems that prioritize fairness and equity. At first, you should define bias and detect potential areas for bias that depend on your app’s functionality and purpose. The next step involves identifying these biases in training data, algorithms, and decision-making processes. To solve these problems and keep them away from your dynamic AI models, implement fairness-aware algorithms and bias detection tools. Be sure to implement clear fairness metrics. If you complete all these steps properly, your team will easily mitigate biases throughout the AI development lifecycle. 

Focus on transparency

Ensure transparency in AI systems to enable users to understand how AI decisions are made and why. A user should have access to documentation that outlines the basic principles of AI algorithms, models, and decision-making processes. At least, your user should know the source of data that powers your AI model and trust in its credibility. The key point is that your AI systems should generate interpretable and explainable results. This will allow users to verify the fairness, accuracy, and reliability of AI outputs.

Embrace user-centric development

The success of your app depends on your users and their responses. Take a user-centric approach to AI software development ethics.  Prioritize the needs, preferences, and values of end-users. Involve users and stakeholders in the design and development process. In this case, user research, co-design workshops, or MVP (minimum viable product) launch will be relevant. Collect feedback from diverse user groups to ensure that AI systems are inclusive. If you thoroughly approach all these steps, you will deliver a product that will enhance your reputation among users. 

Facilitate ethical decision-making frameworks

Develop and apply ethical decision-making frameworks and guidelines to guide ethical AI software development. Consider the ethical implications of AI systems across various dimensions. Engage with ethicists, policymakers, and civil society organizations to address ethical challenges. Collectively, you will be able to create an ethical checklist allowing you to review the ethical side of AI software development.

Ensure continuous learning and improvement

Foster a culture of continuous learning and improvement in AI software development. Various ethics-centered workshops, knowledge-sharing sessions, and lectures will help your team members understand ethical principles and their values better. For example, many specialists will understand the meaning of inclusiveness much better. This will help them create more inclusive and user-centric software. Also, do your best to encourage ethical reflection, dialogue, and debate. This will help you cultivate a deeper understanding of ethical issues and responsibilities.

Focus on compliance with regulations and standards

Ensure that AI systems comply with relevant regulations and standards in AI software development. Research legal and regulatory requirements related to data protection, privacy, discrimination, and fairness in AI development. Design AI systems to adhere to ethical and legal standards and address any compliance issues proactively. It is essential to focus on industry-specific regulatory requirements, such as HIPAA, GDPR, and FINRA. Meanwhile, you should also take into account quality standards and practices. This knowledge will help you deliver an excellent product. 

Train your AI models properly

Human ethics largely depends on the content consumed by a person as a child. This principle also applies to machine learning models. If you want to create fair and transparent AI software, be sure to feed your AI models with appropriate data. Your machine learning models should develop with a basic understanding of ethics, its core principles, and values. The main responsibility lies in data scientists selecting data for your AI systems. Ideally, ethical training of machine learning models should be a separate and crucial task. It is also important to plan this stage during the earliest stages of an AI development project. 

Focus on diversity and inclusion

Promote diversity and inclusion in AI software development teams to ensure the diversity of perspectives and experiences. Focus on finding the right talent but don’t downplay the personal traits. Build diverse teams with members from different backgrounds, cultures, genders, and abilities. This will help you facilitate healthy collaboration within teams. In addition, you will get a diversity of unique perspectives on the same questions. Collaborative and inclusive teams tend to be very flexible and have a lot to facilitate innovation. However, be sure to keep the process well-organized. Otherwise, your approach may become rather chaotic. If you complete all these steps properly, you will create a culture of inclusion, belonging, mutual respect, and innovation in your team. 

Monitor and evaluate the ethical impact

Continuously monitor and evaluate the ethical impact of AI systems. Establish this as a mandatory procedure throughout the complete AI model lifecycle. Collect feedback from users, stakeholders, and impacted communities. Use metrics, indicators, and qualitative data to track progress toward ethical goals and identify areas for improvement. Also, be sure to track the consumption of computing resources because it is crucial in terms of sustainability. Research your third-party integrations and partners. Ideally, they should also have reputations as ethical and sustainable businesses. 

Be transparent about limitations and risks

Consider the limitations and risks of AI technologies, including potential biases, uncertainties, and unintended consequences. Clearly define your system’s non-functional requirements. This will allow you to understand system downtime, load capacity, and other cases in which your AI models can underperform. These critical cases should be documented and explained to the users. Communicate openly with users and stakeholders about the capabilities and limitations of AI systems. This approach is much better than providing stakeholders with unrealistic expectations. Enlist clear warnings, disclaimers, and explanations. This will help you ensure that users understand the risks and limitations of AI technologies.


To sum up, ethics are becoming increasingly important in software development. This factor boosts the value of responsible AI that fosters inclusiveness, sustainability, privacy, and fairness. Businesses that don’t take such trends into account may face many problems. It is vital to follow the best practices for ethical AI development. Some activities include fostering a culture of fairness, ensuring monitoring, training AI models properly, and building transparent workflows. Staying on top of all these processes may be another big challenge.

nCube is prepared to provide remote teams for AI software development. Check out our case study to see how we helped Veritone develop a unique AI operating system. If you need a team of AI developers for your project, don’t hesitate to contact us.

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